Our Story
Rooted in Care, Crafted with Purpose
Since 1990, Duri has been a family-owned brand dedicated to creating safe, effective nail and body care. What started with a passion for better formulas has grown into a collection of over 150 clean, cruelty-free products trusted by salons and individuals a like.
At the heart of our story is the award-winning Rejuvacote Nail Growth System, alongside a full range designed to strengthen, protect, and beautify naturally. Three generations later, we remain committed to blending family values with innovation — helping your natural beauty shine, one polish at a time.
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Non-Toxic Formula
CRUELTY-Free
Long-Lasting
Strengthens Nails
Non-Toxic Formula
CRUELTY-Free
Long-Lasting
Strengthens Nails
Non-Toxic Formula
CRUELTY-Free
Long-Lasting
Strengthens Nails
Non-Toxic Formula
CRUELTY-Free
Long-Lasting
Strengthens Nails
Our Vision
Growth & Evolution
From our roots in Brooklyn, we’ve grown into a trusted name in nail care. Creating clean, reliable products that blend science with beauty. Today, our collection spans over 150 shades and treatments designed for both professionals and everyday use. At the heart of it all is our award-winning Rejuvacote Nail Growth System, a breakthrough formula that has helped countless customers restore, repair, and strengthen their nails naturally.
What Defines Us
We Are Proudly
We love creating nail care that inspires confidence and never compromises on quality. Our formulas are 18-free, packed with nourishing ingredients, and safe for all nail types. We minimize our environmental footprint with sustainable practices wherever possible. Experience the global essence of high-quality nail care crafted for you!
