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    YEAR 2015

    duri Cosmetics  comes out with a new duri logo and undergoes rebranding of the company.

    YEAR 2013

    Rejuvacote 2, a new environmentally friendly formula was launched to help users with sensitive nails and skin grow new, strong nails.

    YEAR 2013

    New secondary packaging is launched for treatment line

    YEAR 2013

    duri Cosmetics teams with the Insidious 2 film to launch an exclusive collection

    YEAR 2012

    Wal-mart begins selling duri in their beauty aisle.

    YEAR 2011

    KRACKL Collection, a new formula to give nails a cracked look, is introduced.

    YEAR 2010

    duri offers nail polish gift sets –both prepackaged and custom – holding three polishes. Later changes the packaging to house four polishes in 2012.

    YEAR 2008

    Allure Magazine names duri‘s Rejuvacote Best Treatment of the Year.

    YEAR 2005

    Developed a line of salon-quality nail files.

    YEAR 2003

    duri’s distribution spreads to international markets in Canada, South America, Great Brittan, Europe, Russia, Australia, Africa and the Middle Eastern region.

    YEAR 2003

    duri expands by relocates to a much larger facility with more space for office, warehouse and lab.

    YEAR 1998

    Rejuvacote formula updated to achieve better results. The success was phenomenal.

    YEAR 1997

    Rejuvacote formula created to resolve lack of flexibility in nails that caused nail chipping and breaking.

    YEAR 1996

    First major international contract signed with Japanese distributors.

    YEAR 1991

    duri attends first expo with 46 nail colors 4 nail treatments and hair removal wax line.

    YEAR 1989

    duri Cosmetics registers and launches new hair removal wax formulation. Soon after, introducing nail lacquers and treatments.