duri Cosmetics comes out with a new duri logo and undergoes rebranding of the company.
Rejuvacote 2, a new environmentally friendly formula was launched to help users with sensitive nails and skin grow new, strong nails.
New secondary packaging is launched for treatment line
duri Cosmetics teams with the Insidious 2 film to launch an exclusive collection
Wal-mart begins selling duri in their beauty aisle.
KRACKL Collection, a new formula to give nails a cracked look, is introduced.
duri offers nail polish gift sets –both prepackaged and custom – holding three polishes. Later changes the packaging to house four polishes in 2012.
Allure Magazine names duri‘s Rejuvacote Best Treatment of the Year.
Developed a line of salon-quality nail files.
duri’s distribution spreads to international markets in Canada, South America, Great Brittan, Europe, Russia, Australia, Africa and the Middle Eastern region.
duri expands by relocates to a much larger facility with more space for office, warehouse and lab.
Rejuvacote formula updated to achieve better results. The success was phenomenal.
Rejuvacote formula created to resolve lack of flexibility in nails that caused nail chipping and breaking.
First major international contract signed with Japanese distributors.
duri attends first expo with 46 nail colors 4 nail treatments and hair removal wax line.
duri Cosmetics registers and launches new hair removal wax formulation. Soon after, introducing nail lacquers and treatments.