duri Accomplishments

YEAR 2015

duri Cosmetics  comes out with a new duri logo and undergoes rebranding of the company.

YEAR 2013

Rejuvacote 2, a new environmentally friendly formula was launched to help users with sensitive nails and skin grow new, strong nails.

YEAR 2013

New secondary packaging is launched for treatment line

YEAR 2013

duri Cosmetics teams with the Insidious 2 film to launch an exclusive collection

YEAR 2012

Wal-mart begins selling duri in their beauty aisle.

YEAR 2011

KRACKL Collection, a new formula to give nails a cracked look, is introduced.

YEAR 2010

duri offers nail polish gift sets –both prepackaged and custom – holding three polishes. Later changes the packaging to house four polishes in 2012.

YEAR 2008

Allure Magazine names duri‘s Rejuvacote Best Treatment of the Year.

YEAR 2005

Developed a line of salon-quality nail files.

YEAR 2003

duri’s distribution spreads to international markets in Canada, South America, Great Brittan, Europe, Russia, Australia, Africa and the Middle Eastern region.

YEAR 2003

duri expands by relocates to a much larger facility with more space for office, warehouse and lab.

YEAR 1998

Rejuvacote formula updated to achieve better results. The success was phenomenal.

YEAR 1997

Rejuvacote formula created to resolve lack of flexibility in nails that caused nail chipping and breaking.

YEAR 1996

First major international contract signed with Japanese distributors.

YEAR 1991

duri attends first expo with 46 nail colors 4 nail treatments and hair removal wax line.

YEAR 1989

duri Cosmetics registers and launches new hair removal wax formulation. Soon after, introducing nail lacquers and treatments.

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